Problem: Complex upfront configurations

The phishing campaign builder was too complex and time consuming, requiring many upfront configurations. This created high cognitive load and friction for 80% of cybersecurity managers, slowing campaign creation workflow.

Action: Create pre-configure settings into preset

I led the design initiative to repackage complex configurations into preset-based attack selections and simplified the attack preview experience. Partnered closely with Product and Engineering to validate usability, align with business goals, and ensure compatibility with the existing back-end architecture.

Result: Reduced setup time and back-end load

Reduced managers’ campaign setup time by 60% through preset-based workflows, while the redesigned preview experience decreased unnecessary back-end load and improved system efficiency.

Preset-based configuration

The phishing campaign builder was too complex and time consuming, requiring many upfront configurations. This created high cognitive load and friction for 80% of cybersecurity managers, slowing campaign creation workflow.

Information hierarchy optimization

I led the design initiative to repackage complex configurations into preset-based attack selections and simplified the attack preview experience. Partnered closely with Product and Engineering to validate usability, align with business goals, and ensure compatibility with the existing back-end architecture.

Introduce performance metrics

Metrics help cyber security managers identify weaknesses and tailor targeted training campaigns to improve employee awareness.